Why outsource the prospecting function? 
The answer lies first with how you maintain maximum efficiency around 3 basic new business prospecting questions.

1. How do I get myself in front of more decision makers without spending my entire time prospecting and cold calling?
2. How do I reach out to my market with something other than a letter or email?
3. Can this approach really work? How could “telemarketing” project the professional image of my firm effectively?

Your time is important. The amount of time it takes to get a decision maker on the phone and convince them an initial client visit is in their best interest is far longer than one might imagine. To be available when the call is returned, the time to send out additional information, and time spent talking to gate keepers, all represent valuable time you could be spending on more important endeavors.