Posts Tagged ‘leads source’

Why We Love Business Events and You Should Too

Wednesday, May 6th, 2015

ski jump

There are business events you attend to network and there are business events you create to gain new business. EAS LeadGen loves to create business events that will give you the best return on your investment and help you meet new prospects all at one time.

There are several ways LeadGen creates an event. We look for opportunities that will bring the pool of prospects to you. We look at conferences and trade shows that pertain to your industry that prospects will be attending. We find the open spot and create an event that the prospects will not want to miss. We call this an “event within an event” meshing the events together. We find this is the best way for you to maximize your attendance to the event and gain the most exposure with prospects.

Anyone can meet for cocktails at a bar or host a dinner, but we look beyond the norm. Having dinner at an aquarium or dining in the start house for the Nordic jump – give us the location and we will find that special place that will hook people on to attending your event.

Before the event takes place we will invite the prospects to the event. Creating lists, emailing, calling and making sure you have maximum attendance to your event. We do not like to see empty seats. We plan and coordinate down to the smallest detail to make sure your plan goes off without a hitch. As an added benefit, we even do contingency planning, meaning if something goes wrong, we have a back plan in place.

After an event we make follow up phone calls or emails on your behalf and gather feedback from the prospects. The greatest part, after an event, is that our clients become the rock stars at the main event. They may not be on stage performing – but people will go out of their way to talk to them at the conference. Their booths have people gathered waiting to talk to them while the nearby booths are empty. This gives our clients more time to establish a rapport with prospects.

Give us the challenge and we will make it happen.

What Every Sales Professional Needs Right Now

Friday, February 6th, 2015

There are so many lists online of things that every sales person should have – from skills to technology. Some of the lists are quite humorous – listing motivation and selling skills as things sales people need. Nothing like having an unmotivated sales person! Here’s some of the “must haves” from various lists:

Sales professional

  • LinkedIn
  • knowledge
  • selling skills
  • focus
  • motivation
  • ability to work from home
  • fresh breath
  • CRM mobile app
  • Google Maps
  • clean hands
  • small talk
  • presentation
  • various apps for paying, tracking & note taking

There are many more lists that contain information about the latest technology and how it will benefit a sales professional. Did you notice anything missing from the list?  How about an updated CRM or a prospect list? Or a list of industries that use or need your product or service? Developing a prospect list can be done by you or an outside resource. During your meeting with prospects is the time to unleash your gifted selling skills. Your knowledge, motivation, Google Maps, presentation and  gift of small talk will help you close the sale with those prospects.

What’s missing off of your sales “must have” list?

Email Marketing Follow-Up

Thursday, January 15th, 2015

email marketingHow do you plan on following up to the hundreds or thousands of emails that your are sending out to market your company? Are you sending another email? And then what? Who is contacting the people that opened the emails?

Contacting everyone that opens an email that you have sent can be quite an undertaking, and usually companies do not have enough people or time to take on such a task. If the open emails are not contacted – this is a missed opportunity. At EAS LeadGen, we help our clients by conducting follow-up calls. Connecting with the prospects and reinforcing the email’s message, we are able to create a rapport with them and with the ultimate goal of setting appointments for our clients. Email marketing follow-up is crucial to receive the most from your campaign.

Missing an opened email is a missed opportunity.

What Should You Do Before a Business Networking Event?

Sunday, January 8th, 2012

Getting the most out of a business networking event can be challenging. Here is a list of eight things you should do before an event to maximize your networking and prospecting potential.

  1. Bring your networking tool kit.  The networking tool kit includes: an ample supply of business cards, your name badge, any collateral material (flyers, brochures, etc.), and your marketing message (often referred to as your elevator pitch).
  2. Define your goalWhat is your goal for the event? Will you be able to achieve this goal? How will you achieve this goal? Goals could be about how many people you meet, the number of company contacts you establish, or meeting key people.

More…

Most Challenging Marketing-Sales Funnel Process

Thursday, October 20th, 2011

This chart, provided by www.marketingsherpa.com, shows the results of over 1,700 B2B marketers who were asked what is most challenging in the marketing-sales funnel process.

MarketingSherpa.com Chart of the Week

As you can see, Lead Generation comes in a close second.  Using a lead generation expert, such as EAS LeadGen, will remove your lead generation challenges in this process and will provide you with prequalified, face-to-face appointments.

What do you find most challenging in your sales funnel process?

 

Need a 4th Quarter Sales Infusion?

Tuesday, September 20th, 2011

The third quarter of 2011 is upon us. Are your sales on target? The better question is, are you surpassing your sales goals?

It’s time to look at getting a fourth quarter sales infusion. Contacting EAS LeadGen, a professional lead generation firm, can help you increase your sales pipeline by providing you with qualified leads.

It’s time to amp up your game. Trade shows may be coming, email blasts are being sent out; what are you doing to follow up? To optimize the leads, hire a pro at optimizing. It is a very simple process:

  1. Contact EAS LeadGen
  2. Agree to a trial
  3. Provide us with a list or we will create one for you
  4. Attend your appointments
(There is also some paperwork that needs to be completed.)

Sales Presentations – What do people remember?

Monday, August 15th, 2011

This has been posted several places on the web – and I found it interesting when thinking about the sales process.

Do remember, during a sales presentation, people typically comprehend:

11% of what they hear

32% of what they see

73% of what they hear & see

90% of what they hear, see & discuss

For other great information about sales meetings/presentations, check out EAS LeadGen’s next newsletter. Sign-up here.

Greatest Sales People

Tuesday, March 29th, 2011

With EAS LeadGen being a business-to-business lead generation organization, our main focus is to generate leads for you to turn into sales. We found this article really interesting and thought we would share it with you. A complete article about these “Top 10 Sales People” can be found on www.inc.com.

Top 10 Sales People

  1. Mary Kay Ash
  2. Dale Carnegie
  3. Joe Girard
  4. Erica Feidner
  5. Ron Popeil
  6. Larry Ellison
  7. Zig Ziglar
  8. Napoleon Barragan
  9. John H. Patterson
  10. David Ogilvy

Each of these people has a very unique story. One of them found 1-800 Mattress, and another was the leading Steinway piano sales person with over $40 million in sales. They are pioneers in the sales industry.

Can you think of any other sales pioneers that should be listed?