I was looking at a recent LinkedIn posting – which asked this question: “What is the best lead generation technique?”  The professionals that replied had several different techniques that they posted that I would like to share with you.

• Use targeted leads
• Free seminar with an evaluation to follow-up
• Telemarketing combo – warm the prospect with another form of media first
• Multi-channel approach – outbound email and calling that is targeted

There is a common theme here – targeting and calling. For b2b sales, you will need to target companies that have a need for your product or service and then call them. Whether you hold a seminar or send an email, the next step is a call. Your sales cycle start with a call. That is what engages them and gets the momentum going.

Tags: appointment setting, b2b lead generation, b2b sales, cold calling, EAS LeadGen, executive appointment setting, lead gen, lead generation, lead generation techniques, lead nurturing, leads, prospecting, Sales, sales appointment setting, sales lead generation, sales pipeline, sales prospects, targeted leads, telemarketing